 |
| |
Avoiding Product
Liability Lawsuits: How to Negotiate Your Injury Compensation
Part 1:
Introduction and Product Liability Claim Example...
Injuries caused by defective products don't
always lead to product liability lawsuits. In cases with minor injuries
it may be possible to negotiate a settlement without filing a
lawsuit or hiring a personal injury attorney. This page gives a variety
of tips and strategies to help you win a product liability claim.
Product liability cases usually have at least two defendants, sometimes three or more. The most common are the product
manufacturer and the retail store which sells
it.
This page discusses the settlement process as it applies to
the manufacturer only. You can use the same tips for a case
against the retail store, distributor, wholesaler, or whoever else was
involved in placing the defective product on the
market for public consumption.
Product
Liability is a generic term referring to the legal
responsibility of manufacturers, retail stores, wholesalers,
distributors and other businesses, to users of their
products for injuries those products may cause.
There have been, and continue to be, thousands of products on the
market which cause serious injuries and death to consumers. Some common
forms of defective
products are:
- Defective ladders, where one of the steps gave
way causing a consumer to fall from a dangerous height.
- A cream meant to soothe one’s skin. It worked
for 90% of the public,
but 10% of the public had allergic reactions causing burning and
scarring of the skin.
- A toy for children which was supposed
to help them “throw” their
voice like a ventriloquist but became lodged in a child’s throat
causing brain damage for lack of oxygen.
- A gasoline station’s pump failed to shut off as
it was supposed to
when the hose fell out of the customer’s hand. A fire erupted and
several people were burned badly.
There are several types of legal theories under which a product
liability lawsuit can be brought. Some of those include:
For our purposes we won't concentrate on the legal theories, as
those are matters which attorneys and courts delve deeply
into.
Rather, we'll discuss some of the ways in which product
liability is created, including:
- manufacturing defects
- design defects
- failure to warn the public (about a potentially harmful feature)
We'll focus our attention on the above 3 instances
which create product liability, as these are the most common for
consumers. Often all three of these are seen in one product liability
lawsuit.
For educational purposes we're going to present a product liability case example. We'll use that example
to discuss how you as a consumer can get recourse
against the manufacturer through their insurance company (by
negotiating a settlement for injuries).
For our
example we'll discuss a skin cream which caused burning and scarring to
a teenager’s face...
Susan Dugan was 14 and just
beginning to use makeup. One of her friends
recommended she use a new makeup remover cream which she'd been using
successfully for some time.
Susan went
to the mall with her friends and purchased the cream at a
major retail store. She took it home and over the next week
used it daily. Toward the end of the week she noticed reddening on her
face and her skin began to itch and burn. She didn’t know
what
was causing it and continued to use the cream for several days
more. Finally, when the burning and redness became unbearable
she
and
her parents went to the local medical clinic.
The doctor
attempted to treat the burn but was only able to quell the
symptoms with some pain medication and antibiotics. She instructed
Susan to stop using any makeup or creams and suggested she
use only a very mild soap and warm water to cleanse her
face. Following the doctor’s orders Susan discontinued use of
the face cream
and used only a mild soap and warm water. Over the next dew
days
the burning and itching subsided. The redness stayed however, and Susan
and her parents became very
concerned.
They took
Susan to a top a dermatologist. She examined Susan’s face and ran
some tests to determine what could be done to rid Susan of
the redness. The test results indicated Susan had a rare
allergic
reaction to the skin cream. Weeks went by and the redness
didn’t
dissipate. The dermatologist had to be the bearer of bad news
and inform the parents that the burn on Susan’s face had actually
scarred her skin and probably wouldn't heal entirely.
After seeing
a dermatological specialist it was determined the only way
to attempt to cover the scar was with plastic surgery, taking skin from
one part of her body and grafting it onto the scarred area
of her face.
Susan’s
parents were not insured for this type of surgery. They paid
what they could and borrowed the rest from friends and family. The
hospital and surgery bills amounted to over $75,000
dollars, and there would be additional medical and out of pocket
costs during the healing process. Additionally, although the doctors
would do everything they could to minimize the scar, it was
probable there would still be some scarring on Susan’s face.
What now? The facts surrounding Susan’s injuries are a classic example
of a product liability case. It's clear Susan’s parents want
compensation for the
tragedy and trauma that befell their daughter and the medical costs
they incurred.
- What do Susan’s parents need to know?
- How do they handle this whole matter?
- What should they say to the insurance company?
- What should they demand in a settlement
amount?
In the following pages we give tips and strategies to use when
negotiating with insurance companies. The lessons in
this discussion apply to many other types of product liability
claims.
Once we show you some important tips on how to level the playing
field with an insurance company claims adjuster, we'll then review an
example dialogue between a claims adjuster and the victim of a
defective product. It reveals many
common discussions and negotiating tactics used successfully by victims
of product liability.
Tip No. 1
– THE
BEGINNING...
Contact the manufacturer of the product. Susan’s
parents went online and looked up the manufacturer of the skin cream.
They found their
company location and 800 number.
Calling the company is the first
step.
You can also send a certified letter, but in this era of instant
communications a telephone call will do just fine. When you say what
happened you'll be routed to the customer service department. Tell them what happened, how the product was defective and
the injuries you sustained.
Once you give notice of injury you
effectively start the settlement of your case. You'll
either
be told to submit your complaint in writing or that someone will be
contacting you shortly. Either way it won't be long before
you receive a call from a representative of the company’s
insurance carrier, known as a “Claims Adjuster.”
Tip No. 2
– THE FIRST
COMMUNICATION...
The initial call will not be a negotiation. It's more akin to “setting
the stage” for the rest of the negotiations. The claims adjuster
will identify herself and confirm your identity. She'll ask
for the names of your treating physicians, the hospital
you
visited when injured and the
physicians who treated you in the emergency room.
Don’t worry of you
don’t have answers to all of her questions, however the more you can
tell
her now the less work she'll have to do later.
Speak with the
claims adjuster as you would any other professional. If you
treat her professionally she should return the favor. You want the
adjuster to take you and the negotiations seriously. Commanding her
attention and begrudging respect will go a long way toward an effective
presentation and consideration of your case.
- Stay calm, this isn't a race. Speak slowly and
clearly. Make sure
before the call you have your thoughts organized.
- Don't come across as angry or shrill.
Understand the claims adjuster is just doing her job. If you
make communications bitter or caustic you'll just make her defensive, and that's counter-productive.
- Don't sound desperate. Negotiations may take a
while and
you'll have to reserve any desperation for the end. Hopefully it won't
become necessary.
- If you're negotiating on behalf of your child,
like Susan's parents
will be in the above example, decide which parent will do the
negotiating. Solidarity will
be your friend in the coming days, weeks and months.
The adjuster will also
probably let you know she's sending you a “Medical Authorization,”
and request you sign and return it. The adjuster needs the
authorization to
secure medical records related to the incident, your injuries, and your
treatment then, now, and into the future. You don't
have
to sign the authorization, but not doing so will certainly impede progress on the case.
Tip No. 3
– THE
RECORDED STATEMENT...
When you first speak with the adjuster she'll ask for permission
to record the telephone call. Although referred to as your
“Statement”, it will in fact be a recorded question and answer session.
This statement is important and in many ways binding so have a clear mind before you give it.
If you don’t already have a cell phone which can record a telephone
call, it would be a good idea to invest in a small tape recorder for
your phone. The adjuster will be recording your conversation. There's
no reason why you can’t record the conversation as well.
The
law is quite clear for all 50 United States. You can record a
conversation between yourself and another person, and you can do so
without telling the person you are recording. You cannot however record
a conversation between two other people.
If the telephone call comes
at an
inconvenient time, possibly when you are tired or ill, tell the
adjuster the truth. Be honest and tell her you're not up
to giving a statement quite yet.
In the example above Susan's parents should speak with her prior to the
initial call to see if she has any questons. The adjuster may want to
speak with Susan. We'd suggest that Susan's parents decline to
allow her to speak with the adjuster.
There is no compelling
legal reason for a minor to speak with a claims adjuster. If the case
can't be settled and litigation becomes necessary it's
probable your daughter will have to testify at that time. That's just
another reason why it's so important to be successful in the settlement
negotiations.
Tip No. 4
– “THE WHOLE
TRUTH AND NOTHING BUT THE TRUTH...”
Remember to tell the truth without embellishment!
Many people, in
an effort to do what they think will bolster their case, tend to exaggerate the
facts, add facts, omit facts, and worse lie about them.
Doing so is the fastest way to damage your chances of an optimal
recovery. The facts are the facts.
Tip No. 5
– BE PREPARED...
Before the initial call make copies of all
medical bills and receipts of any kind related to the injury and
ongoing recovery. These may include receipts for medicines, bandages,
salves, parking fees at the doctor’s office, and even a notation about
the approximate amount of gasoline used to drive back and forth to
doctor's appointments.
Although you'll have time to present all evidence of costs
incurred it's better to present them in a chronological and clear
fashion at the earliest possible time. Organizing your paperwork
is a huge help in settlement negotiations.
Tip No. 6
– LEGAL DUTY...
Sometimes people
negotiating their own product liability cases begin presuming
they're owed something - that there's a legal duty for the insurance
company to pay not only their medical costs but additional monies for pain and suffering. That's a false and
dangerous presumption.
There's no legal
duty or law which says an insurance company must pay for
medical costs or pain and
suffering related to injuries. There's only the threat of
filing a product liability lawsuit and winning a potentially huge
judgement against them. They don't want that to happen and would rather
negotiatie a product liability settlement out of court.
---------------
Settling personal injury claims, as with most negotiations, is a
give-and-take. It helps if you have prior negotiating experience, but
it's not absolutely necessary.
Continue with more tips
for settling
product liability cases here.
Return
from Product Liability Lawsuits to Defective Product Claims
Return
from Product Liability Lawsuits to Personal
Injury Settlements
The accuracy of information on this site is not guaranteed. Information on this site is strictly opinion and should not be considered formal legal advice. Under no circumstances should the information on this site be used to make decisions about the proper course of a legal matter. Click below to read our full User Agreement, Disclaimer and Copyright Information.

|
|